The success of the network ultimately depends on each RE/MAX Associate providing unparalleled customer satisfaction. 70 percent of RE/MAX Associate's results from repeats and referrals from satisfied customers. With other companies this only accounts for 30 percent of their sales activity.

RE/MAX Associates have always been community leaders, devoting time and dollars to countless charities and causes. RE/MAX Associates and offices contribute tens of millions of dollars annually to their respective communities. A prime example of RE/MAX community citizenship is their sole real estate sponsorship of the Children’s Miracle Network where RE/MAX has raised $32 million for the charity.

As a group, RE/MAX Associates lead agents of competing companies in experience, education and production. They average more than 13 years of real estate experience and hold a higher number of professional designations than agents of any other competitor. The average RE/MAX Associate out-produces competing agents three to one.

The red, white and blue RE/MAX Hot Air Balloon logo is one of the most widely recognized trademarks in North American business and is spreading throughout global markets.

The interaction of quality Associates, public recognition of the RE/MAX name and logo, customer satisfaction and Associate citizenship result in transactions and leading market share.